Using photos of real people instead of stock photos can result in a 35% conversion increase.71% of bloggers report using visuals as part of their marketing strategy.Articles with images get 94% more views as opposed to those with no visuals.69% of bloggers say they use social share buttons.Tumblr had 456.1 million blog accounts as of January 2019.95.9% of bloggers promote their blog posts via social media.LinkedIn is the most effective social media platform for delivering content and securing audience engagement.59% of people will share an article without reading it first, or ever.66% of marketers reported using blogs in their social media content in 2017.The average blog post is 1151 words, that’s a 42% increase in the last 5 years.Judging by the growth rate, we will be hitting 2 billion in less than a year. At this moment, there are roughly 1.9 billion web pages.Tumblr has more than 440 million blogs.There are more than 500 million blogs that exist in 2019.The number of bloggers in the USA is expected to grow to 31.7 million in 2020.Most travel blog’s traffic mainly stems from non-brand search with direct traffic a distant second.The average travel blogger will charge an average of $200 per sponsored post.Most travel blogs use publication and sponsored posts as one of the main income sources.The majority of travel blogs are between 1-4 years old.33% of US travelers use travel blogs for travel advice.Over 80% of travel planning is done through the internet and is growing.59% of travel bloggers run more than one travel blog.Guest content is in higher demand in the summer months of June, July, and August.
79% of editors say guest content is too promotional.62.96% of readers perceive blogs with multiple authors to be more credible.Only 6% of bloggers publish the majority of their original content as guest posts.3% of blogs write over 100 guest posts per month.60% of blogs write 1-5 guest posts per month.Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads.Over 50% of bloggers report that it has gotten harder to get traffic from Facebook over the past two years, and nearly one-fifth say it has gotten harder to get traffic from Google.Making your headline 6-8 words can increase your CTR by 21%.Having a hyphen or colon in the headline increased click-through rates by 9%.Businesses that blog experience twice as much email traffic as businesses who don’t.Want more SEO statistics? We got you covered. 72% of online marketers describe content creation as their most effective SEO tactic.SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.Titles with 6-13 words attract the highest and most consistent amount of traffic.Around 5% of bloggers don’t have access to analytics.34% of bloggers say that updating content produces strong results.Only 38% of bloggers are updating older articles.The “how-to” headline-a close cousin to the listicle-is the third most popular headline preference at around 17%.Internet users in the US spend 3X more time on blogs than they do on email.66% of bloggers today are publishing a few times per month, rather than a few times per week back in 2014.
36% of readers prefer list-based headlines.43% of people admit to skimming blog posts.46% of bloggers edit their own work, while 54% have editors or have at least shown their work to someone else to review.Bloggers who write articles of 2,000+ words are far more likely to have strong results.
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